Radhak Studio, Bihar’s first luxury couture brand, approached us to build a strong brand identity for their next-generation launch. With over 40 years of legacy in the clothing business, the goal was to reposition the brand for a modern audience while maintaining heritage value. We developed a complete 360° launch strategy that included store launch planning, social and print media management, celebrity endorsements, influencer collaborations, and a full apparel shoot. The result was a cohesive brand launch that established a premium market presence from day one.